One hybrid mark
Arabic and Latin references resolve into one pin-shaped symbol for movement, connection, and curiosity.
WINNROH
وين نروح؟ / Where to go?
Identity / App / Campaign
01
Overview
WHERE TO GO?
DISCOVER
YOUR PLACE.
Win Nroh is a location-based brand for a new generation of explorers, helping people find hidden gems, hangout spots, and useful places across Algeria and beyond.
The identity brings modern simplicity together with Algerian language and culture. Its pin-shaped mark combines the Arabic letter waw with a Latin W, turning the familiar question “وين نروح؟” into a memorable navigation symbol.
- Discipline
- Brand identity
- Sector
- Location / Discovery app
- Scope
- Logo / Guidelines / Campaign
- Languages
- Arabic and English
02
The system
LOCAL VOICE.
UNIVERSAL
SIGNAL.
The energetic palette and compact mark work across maps, mobile interfaces, patterns, and public-facing communication. The identity stays playful while remaining immediately directional.
Discovery green#00B389
Night ink#101920
Signal orange#FF5001
Cloud#F4F4F4
Pattern ready
The mark repeats cleanly as an energetic field that can carry merchandise, packaging, and campaign surfaces.
03
Applications
FROM A PIN
TO A PLACE.
The system expands into physical and digital encounters—cards, outdoor messaging, objects, and social content all carry the same “where to go?” energy.
BAY.↗Have a brief?START A
PROJECT.↗