Continuous route
The S-shaped path gives the symbol its movement, while the pin-like tips connect the idea to place and arrival.
STATIONI
Driven by Data. Designed for You.
Identity / Mobility / Digital
01
Overview
DIRECTION.
DATA.
ARRIVAL.
Stationi is a visual identity for a data-led smart-parking concept. The system turns an everyday arrival into a clearer, more confident experience.
The S-shaped mark combines movement and spatial guidance in one continuous path. Three violet intervals behave like signals, giving the identity a distinct digital rhythm without losing its human character.
- Discipline
- Brand identity
- Sector
- Smart parking / Mobility
- Scope
- Mark / Lockups / Visual direction
- Designer
- Rabouhi Youcef
02
Brand board
A SIGNAL
WITH A
DESTINATION.
The core identity is intentionally compact: one unmistakable mark, a high-contrast lockup, a focused palette, and a line that explains the promise in plain language.
01 / Primary mark
02 / Name
STATIONI Driven by Data.Designed for You.
03 / Core palette
#735EA9
#000000
#FFFFFF
04 / Typography
Aa Bb Cc
SZTOS SEMIBOLD
Sztos Light
05 / Principles
- DATA
- DIRECTION
- PLACE
06 / Lockup
03
The system
ONE MARK.
THREE
SIGNALS.
Black and white provide immediate clarity. Stationi violet carries the digital signal, highlighting motion and information without competing with the core S silhouette.
Stationi violet#735EA9
Signal black#000000
Clear white#FFFFFF
Measured intervals
Three violet segments add a data rhythm to the mark and remain consistent across the supplied identity assets.
04
Applications
FROM SIGNAL
TO SPACE.
The identity can move naturally from a digital interface to the physical parking environment—always clear, direct, and recognizably Stationi.
DATA
DIRECTION
PLACE
SCIENCES.↗ Have a brief?START A
PROJECT.↗