Case study / 001

Personal identity

JINX

The identity behind the practice.

Wordmark / Symbol / Application

JINX wordmark shown over an oversized pale gray echo of the logo
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01

Overview

A MARK THAT
ALREADY FEELS
IN MOTION.

JINX is the personal identity of Rabouhi Youcef. The system brings a bold outlined wordmark together with a directional emblem and a four-point star detail, all held inside a strictly monochrome world.

Its visual language reads fast, graphic, and slightly unexpected—a compact expression of a practice that moves between visual identity and architecture.

Discipline
Personal identity
Scope
Wordmark / Symbol / Applications
Designer
Rabouhi Youcef
Format
Monochrome visual system
02

The system

LOUD FORM.
QUIET PALETTE.

The personality comes from proportion, direction, and contrast rather than decoration. Black, white, and a soft gray keep the focus on the shape of the identity.

Black#000000
White#FFFFFF
Signal gray#EBEBEB
01

The wordmark

A forward-leaning, outlined construction creates speed and presence. The star-shaped openings interrupt the mass with a precise signature.

02

The emblem

The compact mark carries the same directional sweep and star detail, giving the identity a recognizable shorthand for small applications.

03

Application

IDENTITY,
IN USE.

The signature application combines the wordmark, name, discipline, phone number, and compact emblem within one direct visual system.

JINX digital mail signature for Rabouhi Youcef
Digital signature03 / 04
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