Modular letters
Curves, stems, and counters derived from the name assemble into a compact symbol that stays legible at both display and icon scale.
IPTICAR
Laureate / Algiers 2025
Logo / System / Applications
01
Overview
A SYSTEM BUILT
TO CONNECT
IDEAS.
IPTICAR brings research, technology, and innovation into one modular identity. Letter fragments are reduced into geometric parts, while a four-point spark gives the mark its moment of discovery.
The system moves from a disciplined grid into a flexible pattern language, creating a recognizable family across print, objects, signage, and digital touchpoints.
- Discipline
- Logo and visual identity
- Result
- Competition laureate
- Awarded
- 7 April 2025 / Algiers
- Designer
- Rabouhi Youcef
02
The system
GRID FIRST.
ENERGY NEXT.
A 14 × 21 square grid controls the construction. Deep navy carries the authority of research; blue, orange, and green introduce technology, invention, and forward movement.
Research navy#183159
Signal blue#5398D2
Innovation orange#F99F1B
Growth green#4CB648
The spark
A crisp star interrupts the geometry, turning the upper module into a visual cue for the moment a new idea appears.
03
Applications
ONE MARK.
MANY SCALES.
The identity expands through repeatable modules—from cards and badges to environmental graphics, merchandise, and a compact app icon.
Award / 2025
THE
WINNING
MARK.
The identity won the IPTICAR logo-design competition. Rabouhi Youcef was named laureate in Algiers on 7 April 2025.
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