Progression mark
An upward arrow, the number one, and initials are fused into one compact modular unit—direct, structured, and easy to repeat.
GUICHETUNIQUE
من المشروع إلى المؤسسة
Identity / Guidelines / Environment
01
Overview
ONE POINT.
MANY ACTORS.
ONE PATH.
A bilingual identity for the Guichet unique d’accompagnement des porteurs de projets économiques—a single point of support for people moving an economic project toward an enterprise.
The mark combines a progression arrow, the numeral one, and letterforms derived from “Guichet” and “Entreprenariat.” Repeated modules orbit a central point to represent coordinated support.
- Discipline
- Visual identity system
- Scope
- Logo / Guidelines / Applications
- Languages
- Arabic and French
- Year
- 2026
02
The system
CLEAR CORE.
FLEXIBLE FIELD.
The system balances public-service clarity with entrepreneurial movement. Blues organize information, gold signals progression, and neutral tones give the layouts room to breathe.
Core blue#0D4C83
Open blue#12A3BD
Progress gold#F6B616
Indigo#2A2C6C
Black#100E0E
Charcoal#282828
Graphite#616262
Warm paper#F5F2E7
Coordinated network
Seven repeated modules create a circular field around one center, expressing multiple actors working through a single point of communication.
03
Applications
BUILT FOR
REAL CONTACT.
The language extends across information points, interiors, facade signage, event displays, stationery, and everyday objects.
IDENTITY.↗Have a brief?START A
PROJECT.↗